Ivan Kamenskiy

Creative Direction

I bring over 10 years of experience in creative direction, leading teams and crafting campaigns across various industries.

Currently, I'm the Creative Marketing Manager at A.U.P.A.R.C., managing creative for their FnB outlets. My agency, Lure Force Ltd., reflects my diverse skillset, offering web design, social media content, and even interior design solutions.

I've also held leadership roles at NOVA FnB and Medime Vietnam, managing creative teams and projects. My ability to inspire and lead creative teams is further proven by my experience as Creative Team Lead at Sapphire Entertainment.

My experience makes me a strong candidate for any Creative Director role. I can lead, create, and deliver across industries.

Projects

Playboy Vietnam Lifestyle Platform

In 2015, a hot trend was brewing in Vietnam. Young people were all about entertainment, and Playboy Vietnam didn't have an online hub to cater to them. That's when I and Playboy team step in to create a digital platform offering all things luxury in one place.

Video Content Production

I translate business goals into visual stories that resonate with the target audience. From product demos to brand narratives, I fuel success, one click at a time.

Concept & Interior

In the competitive world of food and beverage, a strong concept is the difference between a fleeting fad and a thriving business. It's the industry insights that weaves together delicious food, captivating ambiance, and a unique experience.

Pink Rabbit

Pink Rabbit, a rooftop bar targeting hip young Saigonese, craved a playful yet chic interior. I envisioned sleek furniture and polished terrazzo balanced by pops of millennial pink. Neon Vietnamese slang and rabbit motifs would decorate the walls, while hanging greenery and a retractable roof would create a fun, Instagrammable escape.

Hustle

Go Vap's Hustle Gym needed an interior facelift that mirrored its community spirit. Exposed brick walls and fitness murals set the energetic tone. Motivational quotes would inspire while distinct zones with varied flooring and lighting enhance functionality. A comfy community area fosters post-workout connections. This design is both stylish and functional, reflecting Hustle Gym's values

Spawn

Saigon's esports team Spawn needed a competitive edge for their HQ. I crafted a sleek, neon-trimmed space to house high-performance PCs and ergonomic chairs in soundproof training zones. Collaborative areas with beanbag chairs and large screens foster teamwork. A custom LED wall keeps the team hyped for victory. This tech-driven haven fuels Spawn's competitive spirit.

Media Content

As Creative Director, I led media across brands. We filmed mouthwatering restaurant videos, produced sleek fashion photos, and created explainer videos for tech startups. This experience honed my ability to tailor content for each brand's audience.

Branding

I led teams to design user-friendly interfaces for restaurant delivery websites, healthcare platforms, and more. I translate complex features into intuitive experiences, ensuring a smooth journey for users across industries.

UX / UI Design

MediMe Health Care Platform

I develop creative marketing campaigns that not only grab attention but also ensure a seamless user experience. As a Creative Marketing Specialist, I work with the marketing team and designers to craft a cohesive brand identity across all platforms. I translate marketing goals into visually appealing and user-friendly experiences, whether it's designing landing pages, crafting social media content, or brainstorming campaign ideas. In short, I bridge the gap between creativity and functionality to make sure our brand resonates with the target audience.

MediMe