With over seven years of experience in creative direction, I've cultivated a diverse and extensive background. My journey combines leadership, agency ownership, and hands-on creative marketing management across a range of industries.

Currently, I wear the hat of Creative Marketing Manager at A.U.P.A.R.C. For the past two years, I've spearheaded creative production and marketing campaigns for a group of three FnB establishments within the company. This experience has honed my ability to juggle multiple projects simultaneously, tailoring them to the unique needs of each brand. My expertise in digital and content marketing further emphasizes my well-rounded approach to marketing strategy.

Beyond my current role, I'm the Founder and Creative Director of Lure Force Ltd., a creative solutions agency I established in 2017. This venture reflects my entrepreneurial spirit and leadership strengths. Lure Force Ltd. caters to a diverse clientele, offering services that span web development, social media content creation, brand design, and even interior design. It's a testament to my versatility and ability to translate creative vision across various mediums.

My experience extends to roles like Creative Manager at NOVA FnB and Creative Director/Co-Founder of Medime Vietnam. These positions solidified my leadership skills in managing creative teams and projects within the FnB and healthcare sectors, respectively.

Earlier in my career, I took on the role of Creative Team Lead at Sapphire Entertainment, Inc. There, I led a team of six creative executives, guiding them in content and design production for social media, marketing, and event campaigns. This experience honed my ability to effectively manage and inspire a creative team to achieve successful campaign results.

In essence, my experience presents a compelling blend of creative vision, leadership, and a diverse skillset applicable across various industries. My ability to lead teams, develop creative solutions, and navigate different project types makes me a strong contender for any Creative Director position.